{"id":610,"date":"2020-05-14T10:00:09","date_gmt":"2020-05-14T10:00:09","guid":{"rendered":"http:\/\/fecburgos.com\/?p=610"},"modified":"2020-05-14T11:31:24","modified_gmt":"2020-05-14T11:31:24","slug":"la-federacion-de-comercio-de-burgos-lanza-un-programa-para-gestionar-y-asesorar-a-sus-asociados-en-el-entorno-digital","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/610","title":{"rendered":"La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"610\" class=\"elementor elementor-610\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b732a03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b732a03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40dfeced\" data-id=\"40dfeced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de13d0d elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"3de13d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f0c35c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f0c35c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb9f7d8\" data-id=\"cb9f7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c8c61d1 elementor-widget elementor-widget-image\" data-id=\"1c8c61d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"319\" height=\"218\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/LogoFECnuevo.gif\" class=\"attachment-large size-large wp-image-9\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22db8896\" data-id=\"22db8896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248babf6 elementor-widget elementor-widget-text-editor\" data-id=\"248babf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Federaci\u00f3n de empresarios de Comercio de Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da7038c elementor-widget 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664d2ae8 elementor-widget elementor-widget-text-editor\" data-id=\"664d2ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/Gesti%C3%83%C2%B3n-entorno-digital-R-1024x805-1-300x236.jpg\" alt=\"\" width=\"1024\" height=\"805\" class=\"alignnone size-medium wp-image-616\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: normal;\"><span style=\"font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"><em>Desde la Federaci\u00f3n de Comercio de Burgos se contin\u00faa con la apuesta por el comercio local, tambi\u00e9n en vacaciones. Durante la estaci\u00f3n estival los asociados podr\u00e1n disfrutar de un servicio exclusivo e individualizado de gesti\u00f3n y asesoramiento gratuito del entorno digital.<\/em><\/span><\/span><\/p>\nProfesionales del sector del marketing ser\u00e1n los encargados de la gesti\u00f3n de <b>Google My Business, redes sociales y Google Analytics<\/b> de aquellos asociados que decidan inscribirse y sean seleccionados, ya que <b>las plazas son limitadas. Un programa hecho a medida para cada una de las empresas<\/b> en el cual de forma previa se analizar\u00e1 las necesidades del comercio para adaptar el servicio que se ofrecer\u00e1. Adem\u00e1s se facilitar\u00e1 el asesoramiento necesario para optimizar la presencia en el medio digital y lograr una mayor visualizaci\u00f3n por parte de los usuarios de Google y las redes sociales.\n\n<u>Para <b>inscribirse<\/b> tan s\u00f3lo hay que llamar al <b>947 23 76 99<\/b>, enviar un email al correo <b><a href=\"mailto:fec@fecburgos.com\">fec@fecburgos.com<\/a> <\/b>o acudir de forma f\u00edsica a la sede de la FEC Burgos en la Avenida Castilla y Le\u00f3n 22, planta 2.<\/u>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cda0d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cda0d1b\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-50fac67a\" data-id=\"50fac67a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d05951 elementor-widget elementor-widget-text-editor\" data-id=\"6d05951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0667aa elementor-widget elementor-widget-html\" data-id=\"3f0667aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-582f86e6\" data-id=\"582f86e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4ff3adf6\" data-id=\"4ff3adf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d5123a elementor-widget elementor-widget-text-editor\" data-id=\"55d5123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295f24d4 elementor-widget elementor-widget-text-editor\" data-id=\"295f24d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ae4fc2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44ae4fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c81ace8 elementor-widget elementor-widget-text-editor\" data-id=\"1c81ace8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15221357 elementor-widget elementor-widget-text-editor\" data-id=\"15221357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3107a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e3107a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7009a117 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7009a117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-fad8c24\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-d0b82d1\" href=\"https:\/\/www.twitter.com\/FecBurgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-f828413\" href=\"https:\/\/www.instagram.com\/fecburgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-92e68b7\" href=\"https:\/\/www.youtube.com\/channel\/UCG8Hz46O5uJDBQqgCJg8ChQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4349c43a\" data-id=\"4349c43a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2317e7f9 elementor-widget elementor-widget-text-editor\" data-id=\"2317e7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00daltimas Noticias<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eddef65 elementor-widget elementor-widget-html\" data-id=\"6eddef65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2Ffederacioncomercioburgos%2F&amp;tabs=timeline&amp;width=340&amp;height=500&amp;small_header=false&amp;adapt_container_width=true&amp;hide_cover=false&amp;show_facepile=true&amp;appId=142539123146453\" width=\"340\" height=\"350\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Desde la Federaci\u00f3n de Comercio de Burgos se contin\u00faa con la apuesta por el comercio local, tambi\u00e9n en vacaciones. Durante la estaci\u00f3n estival los asociados podr\u00e1n disfrutar de un servicio exclusivo e individualizado de gesti\u00f3n y asesoramiento gratuito del entorno digital.<\/p>\n","protected":false},"author":1,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital - FecBurgos<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/fecburgos.com\/index.php\/archivos\/610\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital - FecBurgos\" \/>\r\n<meta property=\"og:description\" content=\"Desde la Federaci\u00f3n de Comercio de Burgos se contin\u00faa con la apuesta por el comercio local, tambi\u00e9n en vacaciones. Durante la estaci\u00f3n estival los asociados podr\u00e1n disfrutar de un servicio exclusivo e individualizado de gesti\u00f3n y asesoramiento gratuito del entorno digital.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/fecburgos.com\/index.php\/archivos\/610\" \/>\r\n<meta property=\"og:site_name\" content=\"FecBurgos\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-05-14T10:00:09+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-05-14T11:31:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/Gesti\u00c3\u00b3n-entorno-digital-R-1024x805-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"805\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"comerbur\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comerbur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610\"},\"author\":{\"name\":\"comerbur\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#\\\/schema\\\/person\\\/58415e04731d3b7826555683d6f88ed7\"},\"headline\":\"La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital\",\"datePublished\":\"2020-05-14T10:00:09+00:00\",\"dateModified\":\"2020-05-14T11:31:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610\"},\"wordCount\":361,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Gesti\u00c3\u00b3n-entorno-digital-R-1024x805-1.jpg\",\"articleSection\":[\"Evento\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/610\",\"name\":\"La Federaci\u00f3n de Comercio de Burgos lanza un programa para gestionar y asesorar a sus asociados en el entorno digital - 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