{"id":24248,"date":"2026-05-28T10:23:11","date_gmt":"2026-05-28T10:23:11","guid":{"rendered":"https:\/\/fecburgos.com\/?p=24248"},"modified":"2026-06-01T09:56:03","modified_gmt":"2026-06-01T09:56:03","slug":"cierre-del-ciclo-de-formacion-de-ia-impulsado-por-fec-burgos","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/24248","title":{"rendered":"Comercio phygital: vender m\u00e1s y conectar mejor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24248\" class=\"elementor elementor-24248\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-104de5e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"104de5e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 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300px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7583cee9\" data-id=\"7583cee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b00ad8 elementor-widget elementor-widget-image\" data-id=\"1b00ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/index.php\/asociate\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"533\" height=\"409\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq.png\" class=\"attachment-large size-large wp-image-18146\" alt=\"Federaci\u00f3n de Empresarios del Comercio\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq.png 533w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq-300x230.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5831a92c\" data-id=\"5831a92c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-706ebd6b elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"706ebd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" 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dropdown-item\">Muestracasa<\/a>\t<\/li><li id=\"menu-item-24463\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-24463 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda-2026\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-24463\">La UBU est\u00e1 de Moda primavera-verano<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-24463\">\n\t\t<li id=\"menu-item-24464\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-24464 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda-2025\" 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id=\"menu-item-14244\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14244 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/campana-de-promocion\" class=\" dropdown-item\">Campa\u00f1a de Promoci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14274\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14274 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/participaciones-y-colaboraciones\" class=\" dropdown-item\">Participaci\u00f3n y Colaboraci\u00f3n<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15137\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15137 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a 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class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-15195\">\n\t\t<li id=\"menu-item-15292\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15292 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Asesoramiento<\/a>\t\t<\/li><li id=\"menu-item-15293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15293 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios#convenios\" class=\" dropdown-item\">Convenios<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14242\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14242 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/bolsa-de-empleo\" class=\" dropdown-item\">Empleo | Traspasos comerciales<\/a>\t<\/li><li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/convenios-colectivos\" class=\" dropdown-item\">Convenios Colectivos<\/a>\t<\/li><li id=\"menu-item-15139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-15139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/normativa\" class=\" dropdown-item\">Normativa<\/a>\t<\/li><li id=\"menu-item-14261\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-14261\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-14261\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-de-la-persona\" class=\" dropdown-item\">Gu\u00eda Equipamiento de la Persona<\/a>\t\t<\/li><li id=\"menu-item-14258\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14258 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-del-hogar\" class=\" dropdown-item\">Gu\u00eda Equipamiento del Hogar<\/a>\t\t<\/li><li id=\"menu-item-14260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14260 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-servicios-profesionales\" class=\" dropdown-item\">Gu\u00eda Servicios Profesionales<\/a>\t\t<\/li><li id=\"menu-item-14259\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14259 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom 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class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b10ad4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b10ad4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26eb0379\" data-id=\"26eb0379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ff3f8d elementor-widget elementor-widget-text-editor\" data-id=\"23ff3f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias de la FEC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb6cb50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb6cb50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-510dc7be\" data-id=\"510dc7be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd88891 elementor-widget elementor-widget-heading\" data-id=\"2cd88891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comercio phygital: vender m\u00e1s y conectar mejor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c28be14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c28be14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5111c3a1\" data-id=\"5111c3a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5298ebba elementor-widget elementor-widget-image\" data-id=\"5298ebba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/05\/Jornada3IA-768x1024.png\" class=\"attachment-large size-large wp-image-24249\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/05\/Jornada3IA-768x1024.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/05\/Jornada3IA-225x300.png 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/05\/Jornada3IA.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31b78565\" data-id=\"31b78565\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b55164a elementor-widget elementor-widget-text-editor\" data-id=\"5b55164a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Federaci\u00f3n de Empresarios de Comercio de Burgos celebr\u00f3 el 26 de mayo, la tercera y \u00faltima sesi\u00f3n de su ciclo formativo sobre <strong>inteligencia artificial aplicada al comercio<\/strong>, centrada en c\u00f3mo integrar la experiencia phygital en los establecimientos para conectar mejor con el cliente y reforzar la venta desde una combinaci\u00f3n inteligente entre tienda f\u00edsica, canales digitales e IA.<\/p><p>La formaci\u00f3n, impartida por <strong>Sandra Romero<\/strong> en formato online, se centr\u00f3 en la <strong>experiencia phygital<\/strong>, un concepto que combina la atenci\u00f3n y el valor diferencial del comercio f\u00edsico con las posibilidades que ofrecen los canales digitales. Bajo el t\u00edtulo <em>\u201cQu\u00e9 es y c\u00f3mo integrar la experiencia phygital en tu comercio utilizando IA\u201d<\/em>, la sesi\u00f3n mostr\u00f3 c\u00f3mo la tecnolog\u00eda puede ayudar a mejorar la relaci\u00f3n con el cliente, reforzar la visibilidad del negocio y generar experiencias m\u00e1s memorables.<\/p><h4><strong>Del producto a la experiencia<\/strong><\/h4><p>Uno de los ejes principales de la jornada fue la importancia de avanzar desde una comunicaci\u00f3n centrada \u00fanicamente en el producto hacia una propuesta m\u00e1s orientada a la experiencia del cliente. En un contexto en el que el consumidor compara, busca informaci\u00f3n y toma decisiones en distintos canales, el comercio necesita explicar mejor qu\u00e9 aporta, por qu\u00e9 es diferente y qu\u00e9 valor ofrece m\u00e1s all\u00e1 de la venta puntual.<\/p><p>Durante la sesi\u00f3n se abord\u00f3 la necesidad de <strong>reescribir y clarificar la propuesta de valor<\/strong> de cada negocio, identificando qu\u00e9 problema resuelve, qu\u00e9 necesidad atiende y c\u00f3mo puede comunicarlo de forma directa en sus canales digitales. Esta reflexi\u00f3n resulta especialmente \u00fatil para el comercio local, donde la cercan\u00eda, el conocimiento del cliente y la atenci\u00f3n personalizada siguen siendo fortalezas fundamentales.<\/p><h4><strong>Canales digitales sencillos, pero bien trabajados<\/strong><\/h4><p>La formaci\u00f3n tambi\u00e9n puso el foco en herramientas accesibles para cualquier establecimiento. Entre las recomendaciones compartidas se destac\u00f3 la utilidad de contar con una presencia digital clara, con una p\u00e1gina o espacio de referencia que explique bien el negocio, responda a las preguntas frecuentes del cliente y facilite que los buscadores y las herramientas de inteligencia artificial puedan interpretar correctamente la informaci\u00f3n.<\/p><p>En este sentido, se incidi\u00f3 en la importancia de incorporar contenidos \u00fatiles, como respuestas a dudas habituales, informaci\u00f3n pr\u00e1ctica sobre productos o servicios y mensajes alineados con las necesidades reales del p\u00fablico objetivo. La idea no es estar en todos los canales sin estrategia, sino construir una presencia coherente, f\u00e1cil de encontrar y pensada para ayudar al cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be4d1d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be4d1d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512e1e7\" data-id=\"512e1e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edeb118 elementor-widget elementor-widget-text-editor\" data-id=\"edeb118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>YouTube, v\u00eddeos cortos y escaparates conectados<\/strong><\/h4><p>Otro de los aspectos tratados fue el papel del v\u00eddeo como herramienta de conexi\u00f3n con el cliente. La sesi\u00f3n record\u00f3 que <strong>YouTube ya no es solo un canal para \u201cyoutubers\u201d<\/strong>, sino una plataforma que tambi\u00e9n puede ser \u00fatil para el comercio local si se emplea con contenidos breves, pr\u00e1cticos y orientados a resolver dudas o mostrar experiencias.<\/p><p>Sandra Romero recomend\u00f3 trabajar v\u00eddeos cortos, preferiblemente en formato vertical, que puedan adaptarse a distintos canales como YouTube Shorts, Instagram o TikTok. Tambi\u00e9n se explic\u00f3 la importancia de respetar las herramientas propias de cada plataforma, ya que los algoritmos suelen favorecer los contenidos creados y editados dentro de sus propios entornos.<\/p><p>Entre las ideas pr\u00e1cticas compartidas, se plante\u00f3 la posibilidad de conectar el escaparate f\u00edsico con el mundo digital mediante c\u00f3digos QR que dirijan al cliente a un canal de v\u00eddeo, un cat\u00e1logo online o una informaci\u00f3n ampliada sobre el producto. De esta forma, el comercio puede prolongar la experiencia m\u00e1s all\u00e1 del horario de apertura y facilitar que el cliente siga descubriendo el negocio desde su m\u00f3vil.<strong>\u00a0<\/strong><\/p><h4><strong>Una tecnolog\u00eda al servicio del comercio local<\/strong><\/h4><p>La jornada permiti\u00f3 acercar conceptos digitales e inteligencia artificial desde una perspectiva \u00fatil y aplicable. La experiencia phygital no se present\u00f3 como una cuesti\u00f3n compleja o lejana, sino como una forma de mejorar peque\u00f1os puntos de contacto con el cliente: desde c\u00f3mo se comunica un producto, hasta c\u00f3mo se atiende una consulta, se organiza un contenido o se convierte una visita al escaparate en una relaci\u00f3n posterior.<\/p><p>Con esta tercera sesi\u00f3n, la Federaci\u00f3n de Empresarios de Comercio de Burgos completa un ciclo formativo centrado en la IA aplicada al comercio, reforzando su compromiso con la capacitaci\u00f3n del sector y con el acompa\u00f1amiento a los establecimientos en su proceso de adaptaci\u00f3n digital.<\/p><p><strong>El comercio burgal\u00e9s cuenta con una identidad propia, basada en la confianza, la especializaci\u00f3n y la atenci\u00f3n cercana. Iniciativas como esta contribuyen a que esas fortalezas se trasladen tambi\u00e9n al entorno digital, ayudando a los negocios a diferenciarse, conectar mejor con sus clientes y afrontar con m\u00e1s herramientas los nuevos h\u00e1bitos de consumo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88117d0 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"88117d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\",\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d75c29\" data-id=\"26d75c29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-591a4b37 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"591a4b37\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1c841d5c\" data-id=\"1c841d5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc3d89f elementor-widget elementor-widget-text-editor\" data-id=\"4cc3d89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebba5b1 elementor-widget elementor-widget-html\" data-id=\"5ebba5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d8afb4a\" data-id=\"3d8afb4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ab04972 elementor-widget elementor-widget-text-editor\" data-id=\"4ab04972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58529434 elementor-widget elementor-widget-text-editor\" data-id=\"58529434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3df994 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e3df994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae93cdd elementor-widget elementor-widget-text-editor\" data-id=\"6ae93cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a381c2 elementor-widget elementor-widget-text-editor\" data-id=\"41a381c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccfa3e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ccfa3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7862f6e4 elementor-widget elementor-widget-text-editor\" data-id=\"7862f6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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mayo, la tercera y \u00faltima sesi\u00f3n de su ciclo formativo sobre inteligencia artificial aplicada al comercio, centrada en c\u00f3mo integrar la experiencia phygital en los establecimientos para conectar mejor con el cliente y reforzar la venta desde una combinaci\u00f3n inteligente entre tienda f\u00edsica, canales digitales e IA.<\/p>\n","protected":false},"author":2,"featured_media":24249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-24248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Comercio phygital: vender m\u00e1s y conectar mejor - FecBurgos<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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