{"id":23019,"date":"2026-03-06T11:29:55","date_gmt":"2026-03-06T11:29:55","guid":{"rendered":"https:\/\/fecburgos.com\/?p=23019"},"modified":"2026-03-06T11:48:54","modified_gmt":"2026-03-06T11:48:54","slug":"fec-burgos-celebra-la-jornada-como-crear-una-imagen-de-marca-atractiva-para-atraer-clientes","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/23019","title":{"rendered":"FEC Burgos celebra la jornada \u201cC\u00f3mo crear una imagen de marca atractiva para atraer clientes\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23019\" class=\"elementor elementor-23019\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23c81a4d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"23c81a4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90cb1e4\" data-id=\"90cb1e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470eb7c9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"470eb7c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-300x197.png\" class=\"attachment-medium size-medium wp-image-6539\" alt=\"\" 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300px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61588b06\" data-id=\"61588b06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1dc72 elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"5f1dc72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"fas fa-align-justify\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" type=\"button\" aria-label=\"hamburger-icon\">\n                <i aria-hidden=\"true\" class=\"ekit-menu-icon fas fa-align-justify\"><\/i>            <\/button>\n            <div role=\"navigation\" id=\"ekit-megamenu-principal\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-no ekit-nav-dropdown-hover\"><ul id=\"menu-principal\" class=\"elementskit-navbar-nav elementskit-menu-po-center submenu-click-on-icon\"><li id=\"menu-item-14247\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14247 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/conocenos\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Con\u00f3cenos<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14272\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14272 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/organigrama\" class=\" dropdown-item\">Organigrama<\/a>\t<\/li><li id=\"menu-item-14245\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14245 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/colaboradores\" class=\" dropdown-item\">Colaboradores<\/a>\t<\/li><li id=\"menu-item-14273\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14273 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/organos-instituciones\" class=\" dropdown-item\">\u00d3rganos institucionales<\/a>\t<\/li><li id=\"menu-item-14282\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14282 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/responsabilidad-social\" class=\" dropdown-item\">Responsabilidad social<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14488\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14488 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestras-asociaciones\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestras asociaciones<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-17902\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17902 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-sectoriales-2\" class=\" dropdown-item\">Asociaciones Sectoriales<\/a>\t<\/li><li id=\"menu-item-14238\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14238 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-territoriales\" class=\" dropdown-item\">Asociaciones Territoriales<\/a>\t<\/li><li id=\"menu-item-14239\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14239 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-zonales\" class=\" dropdown-item\">Asociaciones Zonales<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15914\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15914 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestra-labor\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestra labor<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14253 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/formacion\" class=\" dropdown-item\">Formaci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14267 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/mobu-ediciones\" class=\" dropdown-item\">Mobu ediciones<\/a>\t<\/li><li id=\"menu-item-20812\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20812 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/muestra-casa\" class=\" dropdown-item\">Muestra Casa<\/a>\t<\/li><li id=\"menu-item-21696\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21696 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda\" class=\" dropdown-item\">La UBU est\u00e1 de MODA<\/a>\t<\/li><li id=\"menu-item-14278\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14278 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/premios-comercio-excelente\" class=\" dropdown-item\">Premios Comercio Excelente<\/a>\t<\/li><li id=\"menu-item-14254\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14254 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Foro Comercio<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-23053\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23053 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" class=\" dropdown-item\">XI Foro Comercio<\/a>\t\t<\/li><li id=\"menu-item-21847\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-21847 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Ediciones anteriores<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-14293 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\" dropdown-item\">Nuevas tecnolog\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14255\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14255 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/giscom\" class=\" dropdown-item\">Giscom<\/a>\t\t<\/li><li id=\"menu-item-14268\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14268 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/movilidad-comercial\" class=\" dropdown-item\">Movilidad Comercial<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14244\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14244 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/campana-de-promocion\" class=\" dropdown-item\">Campa\u00f1a de Promoci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14274\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14274 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/participaciones-y-colaboraciones\" class=\" dropdown-item\">Participaci\u00f3n y Colaboraci\u00f3n<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15137\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15137 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/informacion\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Informaci\u00f3n<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-15195\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15195 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Ventajas y Servicios<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-15292\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15292 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Asesoramiento<\/a>\t\t<\/li><li id=\"menu-item-15293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15293 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios#convenios\" class=\" dropdown-item\">Convenios<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14242\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14242 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/bolsa-de-empleo\" class=\" dropdown-item\">Empleo | Traspasos comerciales<\/a>\t<\/li><li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/convenios-colectivos\" class=\" dropdown-item\">Convenios Colectivos<\/a>\t<\/li><li id=\"menu-item-15139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-15139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/normativa\" class=\" dropdown-item\">Normativa<\/a>\t<\/li><li id=\"menu-item-14261\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-de-la-persona\" class=\" dropdown-item\">Gu\u00eda Equipamiento de la Persona<\/a>\t\t<\/li><li id=\"menu-item-14258\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14258 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-del-hogar\" class=\" dropdown-item\">Gu\u00eda Equipamiento del Hogar<\/a>\t\t<\/li><li id=\"menu-item-14260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14260 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-servicios-profesionales\" class=\" dropdown-item\">Gu\u00eda Servicios Profesionales<\/a>\t\t<\/li><li id=\"menu-item-14259\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14259 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15152 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/GuiadeReformadeLocalesComerciales.pdf\" class=\" dropdown-item\">Gu\u00eda reforma de locales comerciales<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14252\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14252 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/diez-razones-para-asociarse\" class=\" dropdown-item\">Diez Razones para Asociarte<\/a>\t<\/li><li id=\"menu-item-15530\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15530 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/02\/calendariolaboral2026.jpg\" class=\" dropdown-item\">Calendario laboral<\/a>\t<\/li><li id=\"menu-item-15531\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15531 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/CatalogoIntervencionesPrioritarias.pdf\" class=\" dropdown-item\">Cat\u00e1logo espacio urbano<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14241\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14241 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/blog\" class=\"ekit-menu-nav-link\">Blog<\/a><\/li>\n<li id=\"menu-item-14904\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14904 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociate\" class=\"ekit-menu-nav-link\">As\u00f3ciate<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da86869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da86869\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-418f607e\" data-id=\"418f607e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2e34dc elementor-widget elementor-widget-text-editor\" data-id=\"2a2e34dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias de la FEC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58a028eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a028eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ab2d3e\" data-id=\"36ab2d3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e42214f elementor-widget elementor-widget-heading\" data-id=\"5e42214f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FEC Burgos celebra la jornada \u201cC\u00f3mo crear una imagen de marca atractiva para atraer clientes\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c064d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c064d53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c996678\" data-id=\"c996678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6401a elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5d6401a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"slides_to_show\":\"1\",\"navigation\":\"arrows\",\"autoplay\":\"yes\",\"pause_on_hover\":\"yes\",\"pause_on_interaction\":\"yes\",\"autoplay_speed\":5000,\"infinite\":\"yes\",\"effect\":\"slide\",\"speed\":500}' data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca7.png\" alt=\"TallerMarca7\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca6.png\" alt=\"TallerMarca6\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1670c09 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1670c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe38f7 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"dfe38f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"slides_to_show\":\"1\",\"navigation\":\"arrows\",\"autoplay\":\"yes\",\"pause_on_hover\":\"yes\",\"pause_on_interaction\":\"yes\",\"autoplay_speed\":5000,\"infinite\":\"yes\",\"effect\":\"slide\",\"speed\":500}' data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca1.jpeg\" alt=\"TallerMarca1\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca2.jpeg\" alt=\"TallerMarca2\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca5.jpg\" alt=\"TallerMarca5\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca3.jpeg\" alt=\"TallerMarca3\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/03\/TallerMarca4.jpeg\" alt=\"TallerMarca4\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3878db3b\" data-id=\"3878db3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eab4903 elementor-widget elementor-widget-text-editor\" data-id=\"5eab4903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El 4 de marzo celebramos en la sede de la Federaci\u00f3n de Empresarios de Comercio de Burgos la jornada formativa \u201cC\u00f3mo crear una imagen de marca atractiva para atraer clientes\u201d, un encuentro dirigido a comerciantes, emprendedores y profesionales interesados en reforzar la identidad de sus negocios y ganar competitividad.<\/p><p>Durante estas dos horas intensivas de trabajo, la sesi\u00f3n \u2014impartida por el dise\u00f1ador y especialista en branding Juan Fern\u00e1ndez\u2014 ha combinado explicaci\u00f3n, ejemplos reales y reflexi\u00f3n pr\u00e1ctica. Desde el inicio, se ha puesto el foco en entender que la marca no es \u00fanicamente un logotipo o una cuesti\u00f3n est\u00e9tica, sino un elemento estrat\u00e9gico que influye directamente en c\u00f3mo nos perciben los clientes y, en consecuencia, en sus decisiones de compra.<\/p><p>A lo largo de la tarde, los asistentes pudieron profundizar en los pilares fundamentales de la construcci\u00f3n de una identidad de marca s\u00f3lida, insistiendo especialmente en la coherencia, es decir, que cada elemento visual debe responder a una estrategia:<\/p><ul><li>Definir un nombre coherente con los valores del negocio<\/li><li>Dise\u00f1ar un logotipo funcional y reconocible<\/li><li>Seleccionar colores y tipograf\u00edas que transmitan la personalidad adecuada<\/li><\/ul><p>Durante la jornada tambi\u00e9n se abordaron herramientas y recursos pr\u00e1cticos que permiten gestionar la identidad visual de forma profesional, compartiendo plataformas accesibles y consejos \u00fatiles para aplicar la imagen de marca tanto en soportes f\u00edsicos como en el entorno digital. En este sentido, se destac\u00f3 la importancia de mantener una presencia uniforme en redes sociales y buscadores, ya que en muchos casos el primer contacto del cliente con el negocio se produce a trav\u00e9s de internet.<\/p><p>Tambi\u00e9n se plantearon situaciones reales de los propios establecimientos, que han permitido un aprendizaje pr\u00e1ctico y conjunto. Los participantes han recibido acceso a material complementario para continuar trabajando en sus marcas y seguir desarrollando y consolidando su imagen de marca de manera aut\u00f3noma.<\/p><p>Desde la Federaci\u00f3n de Empresarios de Comercio de Burgos continuamos apostando por la formaci\u00f3n como una herramienta estrat\u00e9gica para fortalecer el comercio local. Creemos que invertir en conocimiento es invertir en competitividad, y que una marca bien construida es clave para diferenciarse y conectar con los clientes.<\/p><p>Agradecemos sinceramente la asistencia y la implicaci\u00f3n de todos los participantes y animamos a quienes no han podido acompa\u00f1arnos a estar atentos a pr\u00f3ximas acciones formativas. Seguimos trabajando por un comercio m\u00e1s profesional, visible y preparado para el futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38e65afa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"38e65afa\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be940fc\" data-id=\"3be940fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36b9291d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36b9291d\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2cfd5d76\" data-id=\"2cfd5d76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b636b1 elementor-widget elementor-widget-text-editor\" data-id=\"2b636b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfee6b0 elementor-widget elementor-widget-html\" data-id=\"1bfee6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-50a30315\" data-id=\"50a30315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-270cd50c elementor-widget elementor-widget-text-editor\" data-id=\"270cd50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7faff00b elementor-widget elementor-widget-text-editor\" data-id=\"7faff00b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1594223c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1594223c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdc758 elementor-widget elementor-widget-text-editor\" data-id=\"9fdc758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d9d2d1 elementor-widget elementor-widget-text-editor\" data-id=\"31d9d2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f509630 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f509630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2710bd6a elementor-widget elementor-widget-text-editor\" data-id=\"2710bd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178e3dd1 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"178e3dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-5347621\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-d0b82d1\" 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profesionales&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-23019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>FEC Burgos celebra la jornada \u201cC\u00f3mo crear una imagen de marca atractiva para atraer clientes\u201d - FecBurgos<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/fecburgos.com\/index.php\/archivos\/23019\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"FEC 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