{"id":22340,"date":"2025-12-12T10:24:55","date_gmt":"2025-12-12T10:24:55","guid":{"rendered":"https:\/\/fecburgos.com\/?p=22340"},"modified":"2025-12-12T10:28:28","modified_gmt":"2025-12-12T10:28:28","slug":"la-fec-celebra-la-jornada-gemelo-digital-de-alto-impacto","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/22340","title":{"rendered":"La FEC celebra la jornada \u201cGemelo Digital de Alto Impacto\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22340\" class=\"elementor elementor-22340\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-788a6fa9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"788a6fa9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 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300px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8261d2\" data-id=\"f8261d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e04c880 elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"6e04c880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"fas fa-align-justify\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" type=\"button\" 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comerciales<\/a>\t<\/li><li id=\"menu-item-14253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14253 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/formacion\" class=\" dropdown-item\">Formaci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14267 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/mobu-ediciones\" class=\" dropdown-item\">Mobu ediciones<\/a>\t<\/li><li id=\"menu-item-20812\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20812 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/muestra-casa\" class=\" dropdown-item\">Muestra Casa<\/a>\t<\/li><li id=\"menu-item-21696\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21696 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda\" class=\" dropdown-item\">La UBU est\u00e1 de MODA<\/a>\t<\/li><li id=\"menu-item-14278\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14278 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/premios-comercio-excelente\" class=\" dropdown-item\">Premios Comercio Excelente<\/a>\t<\/li><li id=\"menu-item-14254\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14254 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Foro Comercio<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-23053\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23053 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" class=\" dropdown-item\">XI Foro Comercio<\/a>\t\t<\/li><li id=\"menu-item-21847\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-21847 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Ediciones anteriores<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-14293 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\" dropdown-item\">Nuevas tecnolog\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14255\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14255 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/giscom\" class=\" dropdown-item\">Giscom<\/a>\t\t<\/li><li id=\"menu-item-14268\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14268 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/movilidad-comercial\" class=\" dropdown-item\">Movilidad Comercial<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14244\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14244 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/campana-de-promocion\" class=\" dropdown-item\">Campa\u00f1a de Promoci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14274\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14274 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/participaciones-y-colaboraciones\" class=\" dropdown-item\">Participaci\u00f3n y Colaboraci\u00f3n<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15137\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15137 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/informacion\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Informaci\u00f3n<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/convenios-colectivos\" class=\" dropdown-item\">Convenios Colectivos<\/a>\t<\/li><li id=\"menu-item-15139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-15139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/normativa\" class=\" dropdown-item\">Normativa<\/a>\t<\/li><li id=\"menu-item-14261\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-de-la-persona\" class=\" dropdown-item\">Gu\u00eda Equipamiento de la Persona<\/a>\t\t<\/li><li id=\"menu-item-14258\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14258 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-del-hogar\" class=\" dropdown-item\">Gu\u00eda Equipamiento del Hogar<\/a>\t\t<\/li><li id=\"menu-item-14260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14260 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-servicios-profesionales\" class=\" dropdown-item\">Gu\u00eda Servicios Profesionales<\/a>\t\t<\/li><li id=\"menu-item-14259\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14259 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15152 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/GuiadeReformadeLocalesComerciales.pdf\" class=\" dropdown-item\">Gu\u00eda reforma de locales comerciales<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14252\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14252 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/diez-razones-para-asociarse\" class=\" dropdown-item\">Diez Razones para Asociarte<\/a>\t<\/li><li id=\"menu-item-15530\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15530 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/02\/calendariolaboral2026.jpg\" class=\" dropdown-item\">Calendario laboral<\/a>\t<\/li><li id=\"menu-item-15531\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15531 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/CatalogoIntervencionesPrioritarias.pdf\" class=\" dropdown-item\">Cat\u00e1logo espacio urbano<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14241\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14241 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/blog\" class=\"ekit-menu-nav-link\">Blog<\/a><\/li>\n<li id=\"menu-item-14904\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14904 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociate\" class=\"ekit-menu-nav-link\">As\u00f3ciate<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50ced2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50ced2f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f5f4a7\" data-id=\"26f5f4a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23501650 elementor-widget elementor-widget-text-editor\" data-id=\"23501650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias de la FEC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1722901e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1722901e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bcc082b\" data-id=\"7bcc082b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff7c4d4 elementor-widget elementor-widget-heading\" data-id=\"4ff7c4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La FEC celebra la jornada \u201cGemelo Digital de Alto Impacto\u201d, una formaci\u00f3n clave para impulsar la diferenciaci\u00f3n y la comunicaci\u00f3n del comercio local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d7ae1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d7ae1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d9a89d9\" data-id=\"1d9a89d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed3fb8b elementor-widget elementor-widget-image\" data-id=\"1ed3fb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/gemelodigitalpost.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"gemelodigitalpost\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjIzNDMsInVybCI6Imh0dHBzOlwvXC9mZWNidXJnb3MuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvZ2VtZWxvZGlnaXRhbHBvc3QucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/gemelodigitalpost-768x1024.png\" class=\"attachment-large size-large wp-image-22343\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/gemelodigitalpost-768x1024.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/gemelodigitalpost-225x300.png 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/gemelodigitalpost.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c170264\" data-id=\"4c170264\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d05d884 elementor-widget elementor-widget-text-editor\" data-id=\"3d05d884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Federaci\u00f3n de Empresarios de Comercio de Burgos en colaboraci\u00f3n con el Ayuntamiento de Burgos ha celebrado en su sede una nueva jornada formativa bajo el t\u00edtulo <strong>\u201cGemelo Digital de Alto Impacto\u201d<\/strong>, una sesi\u00f3n dirigida a aut\u00f3nomos, comerciantes y empresas que buscan nuevas formas de comunicar, conectar y destacar en un mercado cada vez m\u00e1s competitivo. La formaci\u00f3n fue impartida por <strong>Rub\u00e9n Galer\u00f3n<\/strong>, de <strong>Community Global Espa\u00f1a<\/strong>, profesional con m\u00e1s de 10 a\u00f1os de experiencia ayudando al comercio local y creador de soluciones visuales innovadoras. Su prop\u00f3sito, tal y como destac\u00f3 al inicio de la sesi\u00f3n, es claro: <strong>ayudar a los negocios a ser visibles, memorables y competitivos en la era digital<\/strong>.<\/p><h4><strong>Una jornada para entender la nueva realidad de la comunicaci\u00f3n<\/strong><\/h4><p>Durante el encuentro, los asistentes analizaron c\u00f3mo ha cambiado el comportamiento del consumidor en los \u00faltimos a\u00f1os. Aspectos como:<\/p><ul><li>El <strong>exceso de opciones<\/strong> disponibles a un clic.<\/li><li>La <strong>atenci\u00f3n fragmentada<\/strong>, por debajo ya de los 8 segundos.<\/li><li>La <strong>memoria selectiva<\/strong>, que solo retiene lo que impacta.<\/li><li>El auge del <strong>sedentarismo digital<\/strong>, que lleva al cliente a querer ver todo antes de desplazarse.<\/li><li>La <strong>gratificaci\u00f3n instant\u00e1nea<\/strong>, que exige respuestas y experiencias r\u00e1pidas.<\/li><\/ul><p>La realidad es clara: <em>ya no basta con estar online; lo que marca la diferencia es <strong>c\u00f3mo se comunica<\/strong> y <strong>c\u00f3mo se impacta<\/strong><\/em>.<\/p><p>Rub\u00e9n Galer\u00f3n explic\u00f3 en detalle qu\u00e9 es un <strong>Gemelo Digital de Alto Impacto<\/strong>: una representaci\u00f3n inmersiva del comercio que permite que el cliente \u201centre\u201d en el negocio antes de visitarlo f\u00edsicamente. Esta herramienta <strong>generar confianza<\/strong> mediante transparencia total adem\u00e1s de ofrecer una <strong>experiencia interactiva<\/strong> que mantiene la atenci\u00f3n durante minutos. Ayuda a conectar emocionalmente al mostrar entornos reales y cercanos. \u00a0<\/p><ol><li><strong>Capta<\/strong>: Impacto visual inmediato, el contenido detiene el scroll en los primeros tres segundos.<\/li><li><strong>Mantiene: <\/strong>La experiencia inmersiva consigue que el usuario navegue m\u00e1s tiempo, conectando el entorno digital con el espacio f\u00edsico.<\/li><li><strong>Monetiza<\/strong>: Facilita reservas, llamadas y decisiones de compra incluso antes de que el cliente visite el comercio.<\/li><\/ol><p>Adem\u00e1s, se analiz\u00f3 c\u00f3mo el neuromarketing respalda su eficacia al superar las principales barreras del cerebro del consumidor: falta de atenci\u00f3n, desconfianza inicial, sedentarismo digital y necesidad de inmediatez. El objetivo final: <strong>ser recordado<\/strong> como ventaja competitiva definitiva.<\/p><p>La sesi\u00f3n incluy\u00f3 un repaso por herramientas de inteligencia artificial accesibles para negocios, como ChatGPT en WhatsApp, Gemini, Notebook LM, Grok, Kling.AI o ElevenLabs, destacando su utilidad para crear contenido, automatizar tareas y mejorar la comunicaci\u00f3n diaria con los clientes.<\/p><p>El ambiente participativo y las demostraciones en vivo permitieron a los comerciantes <strong>visualizar c\u00f3mo esta herramienta puede transformar su presencia digital y su capacidad de impactar al cliente desde el primer segundo<\/strong>.<\/p><p>Con la celebraci\u00f3n de esta jornada, la FEC Burgos reafirma su apuesta por la <strong>formaci\u00f3n continua, la digitalizaci\u00f3n y la innovaci\u00f3n<\/strong>, acercando a los comercios locales herramientas que les permitan avanzar, diferenciarse y competir en un mercado saturado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475c5ae3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"475c5ae3\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb16395\" data-id=\"7fb16395\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2eba8581 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2eba8581\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d67cac\" data-id=\"5d67cac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53d4d4f3 elementor-widget elementor-widget-text-editor\" data-id=\"53d4d4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58812b elementor-widget elementor-widget-html\" data-id=\"b58812b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7bda263b\" data-id=\"7bda263b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3994d634 elementor-widget elementor-widget-text-editor\" data-id=\"3994d634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377004d3 elementor-widget elementor-widget-text-editor\" data-id=\"377004d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6054b9a4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6054b9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af74380 elementor-widget elementor-widget-text-editor\" data-id=\"af74380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fa636 elementor-widget elementor-widget-text-editor\" data-id=\"35fa636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa29a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"afa29a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf52cc0 elementor-widget elementor-widget-text-editor\" data-id=\"6cf52cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfcc555 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4cfcc555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-5347621\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-d0b82d1\" href=\"https:\/\/www.twitter.com\/FecBurgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-f828413\" href=\"https:\/\/www.instagram.com\/fecburgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-92e68b7\" href=\"https:\/\/www.youtube.com\/channel\/UCG8Hz46O5uJDBQqgCJg8ChQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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