{"id":22317,"date":"2025-12-11T16:02:27","date_gmt":"2025-12-11T16:02:27","guid":{"rendered":"https:\/\/fecburgos.com\/?p=22317"},"modified":"2025-12-11T16:09:52","modified_gmt":"2025-12-11T16:09:52","slug":"la-ubu-esta-de-moda-una-campana-que-conecta-al-comercio-local-con-el-publico-joven-y-arrasa-en-redes","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/22317","title":{"rendered":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22317\" class=\"elementor elementor-22317\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1303b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f1303b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-487473f0\" data-id=\"487473f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55591b34 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"55591b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-300x197.png\" class=\"attachment-medium size-medium wp-image-6539\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-300x197.png 300w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-1024x672.png 1024w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-768x504.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-1536x1008.png 1536w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-2048x1344.png 2048w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq2i5kpjubspygh64udlcd66r20d74lpfsf4.png 75w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq16shz3x1lfow9p8sk3655etbif0wogbisg.png 72w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq0b7rjds4kaoqxwpixlp9nx13d8vmjan876.png 70w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7da79c0e\" data-id=\"7da79c0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-667c9f7 elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"667c9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"fas fa-align-justify\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" type=\"button\" aria-label=\"hamburger-icon\">\n                <i aria-hidden=\"true\" class=\"ekit-menu-icon fas fa-align-justify\"><\/i>            <\/button>\n            <div role=\"navigation\" id=\"ekit-megamenu-principal\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-no ekit-nav-dropdown-hover\"><ul id=\"menu-principal\" class=\"elementskit-navbar-nav elementskit-menu-po-center submenu-click-on-icon\"><li id=\"menu-item-14247\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14247 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/conocenos\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Con\u00f3cenos<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14272\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14272 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/organigrama\" class=\" dropdown-item\">Organigrama<\/a>\t<\/li><li id=\"menu-item-14245\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14245 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/colaboradores\" class=\" dropdown-item\">Colaboradores<\/a>\t<\/li><li id=\"menu-item-14273\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14273 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/organos-instituciones\" class=\" dropdown-item\">\u00d3rganos institucionales<\/a>\t<\/li><li id=\"menu-item-14282\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14282 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/responsabilidad-social\" class=\" dropdown-item\">Responsabilidad social<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14488\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14488 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestras-asociaciones\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestras asociaciones<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-17902\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-17902 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-sectoriales-2\" class=\" dropdown-item\">Asociaciones Sectoriales<\/a>\t<\/li><li id=\"menu-item-14238\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14238 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-territoriales\" class=\" dropdown-item\">Asociaciones Territoriales<\/a>\t<\/li><li id=\"menu-item-14239\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14239 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-zonales\" class=\" dropdown-item\">Asociaciones Zonales<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15914\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15914 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestra-labor\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestra labor<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14253 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/formacion\" class=\" dropdown-item\">Formaci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14267 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/mobu-ediciones\" class=\" dropdown-item\">Mobu ediciones<\/a>\t<\/li><li id=\"menu-item-20812\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20812 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/muestra-casa\" class=\" dropdown-item\">Muestra Casa<\/a>\t<\/li><li id=\"menu-item-21696\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21696 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda\" class=\" dropdown-item\">La UBU est\u00e1 de MODA<\/a>\t<\/li><li id=\"menu-item-14278\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14278 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/premios-comercio-excelente\" class=\" dropdown-item\">Premios Comercio Excelente<\/a>\t<\/li><li id=\"menu-item-14254\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14254 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Foro Comercio<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-23053\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23053 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" class=\" dropdown-item\">XI Foro Comercio<\/a>\t\t<\/li><li id=\"menu-item-21847\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-21847 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Ediciones anteriores<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-14293 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\" dropdown-item\">Nuevas tecnolog\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14255\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14255 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/giscom\" class=\" dropdown-item\">Giscom<\/a>\t\t<\/li><li id=\"menu-item-14268\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14268 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/movilidad-comercial\" class=\" dropdown-item\">Movilidad Comercial<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14244\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14244 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/campana-de-promocion\" class=\" dropdown-item\">Campa\u00f1a de Promoci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14274\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14274 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/participaciones-y-colaboraciones\" class=\" dropdown-item\">Participaci\u00f3n y Colaboraci\u00f3n<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15137\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15137 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/informacion\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Informaci\u00f3n<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-15195\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15195 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Ventajas y Servicios<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-15292\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15292 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Asesoramiento<\/a>\t\t<\/li><li id=\"menu-item-15293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15293 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios#convenios\" class=\" dropdown-item\">Convenios<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14242\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14242 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/bolsa-de-empleo\" class=\" dropdown-item\">Empleo | Traspasos comerciales<\/a>\t<\/li><li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/convenios-colectivos\" class=\" dropdown-item\">Convenios Colectivos<\/a>\t<\/li><li id=\"menu-item-15139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-15139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/normativa\" class=\" dropdown-item\">Normativa<\/a>\t<\/li><li id=\"menu-item-14261\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-de-la-persona\" class=\" dropdown-item\">Gu\u00eda Equipamiento de la Persona<\/a>\t\t<\/li><li id=\"menu-item-14258\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14258 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-del-hogar\" class=\" dropdown-item\">Gu\u00eda Equipamiento del Hogar<\/a>\t\t<\/li><li id=\"menu-item-14260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14260 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-servicios-profesionales\" class=\" dropdown-item\">Gu\u00eda Servicios Profesionales<\/a>\t\t<\/li><li id=\"menu-item-14259\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14259 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15152 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/GuiadeReformadeLocalesComerciales.pdf\" class=\" dropdown-item\">Gu\u00eda reforma de locales comerciales<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14252\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14252 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/diez-razones-para-asociarse\" class=\" dropdown-item\">Diez Razones para Asociarte<\/a>\t<\/li><li id=\"menu-item-15530\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15530 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/02\/calendariolaboral2026.jpg\" class=\" dropdown-item\">Calendario laboral<\/a>\t<\/li><li id=\"menu-item-15531\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15531 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/CatalogoIntervencionesPrioritarias.pdf\" class=\" dropdown-item\">Cat\u00e1logo espacio urbano<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14241\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14241 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/blog\" class=\"ekit-menu-nav-link\">Blog<\/a><\/li>\n<li id=\"menu-item-14904\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14904 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociate\" class=\"ekit-menu-nav-link\">As\u00f3ciate<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e1df12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e1df12\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1b4ca4\" data-id=\"5a1b4ca4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b01246a elementor-widget elementor-widget-text-editor\" data-id=\"1b01246a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias de la FEC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74c48d1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74c48d1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8c0a55\" data-id=\"5f8c0a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ee4eb8 elementor-widget elementor-widget-heading\" data-id=\"49ee4eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cLA UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b5e39c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b5e39c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a3fc54a\" data-id=\"6a3fc54a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcef757 elementor-widget elementor-widget-image\" data-id=\"4fcef757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2-768x1024.jpg\" class=\"attachment-large size-large wp-image-22321\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2-768x1024.jpg 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2-225x300.jpg 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca09511 elementor-widget elementor-widget-image\" data-id=\"ca09511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio1-768x1024.jpg\" class=\"attachment-large size-large wp-image-22320\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio1-768x1024.jpg 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio1-225x300.jpg 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio1.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37e62cc5\" data-id=\"37e62cc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-306960b1 elementor-widget elementor-widget-text-editor\" data-id=\"306960b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Federaci\u00f3n de Empresarios de Comercio de Burgos llev\u00f3 a cabo la campa\u00f1a <strong>\u201cLa UBU est\u00e1 de MODA\u201d<\/strong>, una iniciativa que ha destacado por su <strong>extraordinario alcance en redes sociales<\/strong> y por su capacidad para <strong>acercar el comercio local de moda a un p\u00fablico m\u00e1s joven<\/strong>, un segmento que habitualmente se decanta por grandes superficies o compras online. La acci\u00f3n, realizada en colaboraci\u00f3n con la <strong>Universidad de Burgos (UBU)<\/strong> y con el apoyo del <strong>Ayuntamiento de Burgos<\/strong>, consisti\u00f3 en la creaci\u00f3n de <strong>Fashion Films promocionales<\/strong>. Los v\u00eddeos se grabaron en distintos espacios del campus universitario, con <strong>estudiantes de la UBU como modelos<\/strong>, lo que permiti\u00f3 que los j\u00f3venes se implicaran de forma directa con el comercio local al vestir prendas de temporada y conocer de primera mano las propuestas de las tiendas participantes.<\/p><p>Los comercios que formaron parte de la campa\u00f1a fueron: <strong>FRIENDS<\/strong> (C. San Juan, 1), <strong>DLM PREMIUM<\/strong> (C. Vitoria, 177), <strong>CLOEB4<\/strong> (C. Moneda, 4), <strong>PEBAS<\/strong> (C. Avellanos, 6), <strong>GISELA<\/strong> (Pl. Alonso Mart\u00ednez, 7A), <strong>PEOPLE &amp; CO<\/strong> (C. Almirante Bonifaz, 11), <strong>ICCER<\/strong> (C. La\u00edn Calvo, 48), <strong>CONCHI DIEZ<\/strong> (C. San Lesmes, 14), <strong>VESGA CALZADO<\/strong> (Pl. Mayor, 17), <strong>LA PERLA<\/strong> (C. San Juan, 40) y <strong>DIECINUEVE<\/strong> (C. San Juan, 49 bis).<\/p><p>Todos los Fashion Films est\u00e1n disponibles en nuestras redes sociales o en: <a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda\">https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda<\/a><\/p><h4><strong>Un \u00e9xito rotundo en redes sociales<\/strong><\/h4><p>Desde el primer d\u00eda, la campa\u00f1a mostr\u00f3 un comportamiento excepcional en redes. Los Fashion Films generaron un gran movimiento dentro de la comunidad joven y consiguieron cifras muy destacadas:<\/p><ul><li><strong>M\u00e1s de 58.000 visualizaciones<\/strong> y <strong>m\u00e1s de 3.000 \u201cme gusta\u201d<\/strong> hasta el cierre de la campa\u00f1a el 23 de noviembre.<\/li><li>A d\u00eda de hoy, el alcance supera las <strong>61.000 visualizaciones<\/strong>, impulsado por la difusi\u00f3n org\u00e1nica posterior.<\/li><li><strong>Instagram concentr\u00f3 entre el 90 % y el 95 % de todo el tr\u00e1fico<\/strong>, demostrando que el formato Reels fue clave para la viralidad de los contenidos.<\/li><\/ul><p>Gracias al concurso y al inter\u00e9s de los propios estudiantes y su entorno, los Fashion Films circularon ampliamente entre j\u00f3venes, ampliando el alcance de los comercios locales a un p\u00fablico que no siempre est\u00e1 conectado con el comercio de proximidad. Esta movilizaci\u00f3n ha sido uno de los grandes logros de la campa\u00f1a.<\/p><h4><strong>Una campa\u00f1a que acerca el comercio local a nuevas generaciones<\/strong><\/h4><p>\u201cLA UBU EST\u00c1 DE MODA\u201d no solo ha generado un importante volumen de visualizaciones y reacciones. Tambi\u00e9n ha conseguido algo igualmente valioso: <strong>que muchos j\u00f3venes descubran, compartan y valoren la moda de los comercios locales<\/strong>. Primero, porque los propios estudiantes fueron modelos en los Fashion Films y pudieron ver, probar y lucir las prendas. Y despu\u00e9s, porque la gran difusi\u00f3n conseguida hizo que miles de j\u00f3venes conocieran las colecciones de los comercios burgaleses a trav\u00e9s de contenidos actuales, din\u00e1micos y adaptados a su forma de consumir informaci\u00f3n.<\/p><h4><strong>GISELA, Fashion Film ganador con 799 \u201cme gusta\u201d<\/strong><\/h4><p>El Fashion Film que obtuvo m\u00e1s apoyo fue el del comercio <strong>GISELA<\/strong>, que alcanz\u00f3 <strong>799 \u201cme gusta\u201d<\/strong> entre Facebook e Instagram. Las estudiantes que participaron como modelos en el v\u00eddeo ganador fueron: <strong>Cristina Ruiz Ledesma<\/strong>, <strong>Giulia Moldovan<\/strong>, <strong>Leyre Busto Ord\u00f3\u00f1ez<\/strong> y <strong>Paula Asir\u00f3n Prieto<\/strong>, quienes recibieron como premio <strong>entradas para dos espect\u00e1culos<\/strong> y un <strong>bono de 60 \u20ac<\/strong> para gastar en los comercios participantes.<\/p><h4><strong>Impulso digital para el comercio de proximidad<\/strong><\/h4><p>La iniciativa ha permitido a los comercios disponer de <strong>material audiovisual profesional<\/strong>, moderno y de alto impacto visual, reforzando su presencia en redes sociales y acerc\u00e1ndolos a un p\u00fablico clave para su futuro.<\/p><p>La Federaci\u00f3n de Empresarios de Comercio de Burgos contin\u00faa as\u00ed su apuesta por <strong>innovar, modernizar la comunicaci\u00f3n del comercio<\/strong> y desarrollar acciones que conecten con la comunidad joven, demostrando que el comercio local tambi\u00e9n puede ser tendencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da6ae56 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da6ae56\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20eda9ab\" data-id=\"20eda9ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33288a93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"33288a93\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c68af5e\" data-id=\"5c68af5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ab25803 elementor-widget elementor-widget-text-editor\" data-id=\"3ab25803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d5af3d elementor-widget elementor-widget-html\" data-id=\"72d5af3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-62c400ec\" data-id=\"62c400ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4784818e elementor-widget elementor-widget-text-editor\" data-id=\"4784818e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62507751 elementor-widget elementor-widget-text-editor\" data-id=\"62507751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a6fe86 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57a6fe86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0284cc elementor-widget elementor-widget-text-editor\" data-id=\"3e0284cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45886ba7 elementor-widget elementor-widget-text-editor\" data-id=\"45886ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d713228 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d713228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60249e10 elementor-widget elementor-widget-text-editor\" data-id=\"60249e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee05992 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7ee05992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-5347621\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-d0b82d1\" href=\"https:\/\/www.twitter.com\/FecBurgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-f828413\" href=\"https:\/\/www.instagram.com\/fecburgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-92e68b7\" href=\"https:\/\/www.youtube.com\/channel\/UCG8Hz46O5uJDBQqgCJg8ChQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e38ba03\" data-id=\"e38ba03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4876dbf2 elementor-widget elementor-widget-text-editor\" data-id=\"4876dbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00daltimas Noticias<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570802eb elementor-widget elementor-widget-html\" data-id=\"570802eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2Ffederacioncomercioburgos%2F&amp;tabs=timeline&amp;width=340&amp;height=500&amp;small_header=true&amp;adapt_container_width=true&amp;hide_cover=false&amp;show_facepile=true&amp;appId\" width=\"340\" height=\"285\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dabf37 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8dabf37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241bb730 elementor-widget elementor-widget-text-editor\" data-id=\"241bb730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comparte en tus redes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c670794 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"5c670794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-6bcdb98\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-a352e85\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-3d22f68\" href=\"https:\/\/x.com\/i\/flow\/login?redirect_after_login=%2Fhome\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-987bc91\" href=\"https:\/\/es.linkedin.com\/?mcid=6968657504633266178&amp;src=go-pa&amp;trk=sem-ga_campid.18146679037_asid.140850334975_crid.694860685343_kw.linkedin_d.c_tid.kwd-148086543_n.g_mt.e_geo.1005450&amp;cid=&amp;gad_source=1&amp;gad_campaignid=18146679037&amp;gbraid=0AAAAAojDCNSFlSq6Xmb2QAOSgG3k45y8N&amp;gclid=EAIaIQobChMIm72P54itjgMVzadoCR1r_yAfEAAYASAAEgK-VfD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-5efe89b\" href=\"https:\/\/accounts.google.com\/v3\/signin\/identifier?continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Des%26next%3Dhttps%253A%252F%252Fwww.youtube.com%252F&amp;ec=65620&amp;hl=es&amp;ifkv=AdBytiON6D5IVIU1skWg3C2lmhg6cBzXR9PnYtGsN_JB2cZT58WcYBZBoBJqKRuIXTklpOEI1y1UbQ&amp;passive=true&amp;service=youtube&amp;uilel=3&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin&amp;dsh=S874072251%3A1751971099594398\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ca2738b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2ca2738b\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7c4d31d7\" data-id=\"7c4d31d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-58409ac3\" data-id=\"58409ac3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2f5c16 elementor-widget elementor-widget-image\" data-id=\"6a2f5c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.aytoburgos.es\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2024\/06\/image-removebg-preview.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6c522896\" data-id=\"6c522896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8384d52 elementor-widget elementor-widget-image\" data-id=\"8384d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.jcyl.es\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"85\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/jcyl-fondo-blanco.png\" class=\"attachment-medium size-medium wp-image-1810\" alt=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-35923261\" data-id=\"35923261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4121131 elementor-widget elementor-widget-text-editor\" data-id=\"4121131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #ae9953;\" href=\"http:\/\/fecburgos.com\/index.php\/aviso-legal\">Aviso Legal<\/a>\u00a0 |\u00a0 <a style=\"color: #ae9953;\" href=\"https:\/\/fecburgos.com\/index.php\/politica-de-cookies\">Pol\u00edtica de cookies<\/a>\u00a0 |\u00a0 <a style=\"color: #ae9953;\" href=\"https:\/\/fecburgos.com\/index.php\/proteccion-datos\">Protecci\u00f3n de datos<\/a>\u00a0 |\u00a0 <a style=\"color: #ae9953;\" href=\"https:\/\/fecburgos.com\/index.php\/politica-de-privacidad\">Pol\u00edtica de privacidad<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e7c545 elementor-widget elementor-widget-text-editor\" data-id=\"71e7c545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>@2024 todos los derechos reservados | IECOM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Federaci\u00f3n de Empresarios de Comercio de Burgos llev\u00f3 a cabo la campa\u00f1a \u201cLa UBU est\u00e1 de MODA\u201d, una iniciativa que ha destacado por su extraordinario alcance en redes sociales y por su capacidad para acercar el comercio local de moda a un p\u00fablico m\u00e1s joven, un segmento que habitualmente se decanta por grandes superficies&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-22317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/fecburgos.com\/index.php\/archivos\/22317\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos\" \/>\r\n<meta property=\"og:description\" content=\"La Federaci\u00f3n de Empresarios de Comercio de Burgos llev\u00f3 a cabo la campa\u00f1a \u201cLa UBU est\u00e1 de MODA\u201d, una iniciativa que ha destacado por su extraordinario alcance en redes sociales y por su capacidad para acercar el comercio local de moda a un p\u00fablico m\u00e1s joven, un segmento que habitualmente se decanta por grandes superficies...\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/fecburgos.com\/index.php\/archivos\/22317\" \/>\r\n<meta property=\"og:site_name\" content=\"FecBurgos\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-12-11T16:02:27+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-12-11T16:09:52+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"federaci\u00f3n\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"federaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317\"},\"author\":{\"name\":\"federaci\u00f3n\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#\\\/schema\\\/person\\\/3fa21643986d38170f5f3c736c5e7b48\"},\"headline\":\"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes\",\"datePublished\":\"2025-12-11T16:02:27+00:00\",\"dateModified\":\"2025-12-11T16:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317\"},\"wordCount\":860,\"publisher\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/laubupremio2.jpg\",\"articleSection\":[\"Noticia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317\",\"name\":\"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/laubupremio2.jpg\",\"datePublished\":\"2025-12-11T16:02:27+00:00\",\"dateModified\":\"2025-12-11T16:09:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#primaryimage\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/laubupremio2.jpg\",\"contentUrl\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/laubupremio2.jpg\",\"width\":1080,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/22317#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/fecburgos.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#website\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/\",\"name\":\"FecBurgos\",\"description\":\"Federaci\u00f3n de Empresarios de Comercio de Burgos\",\"publisher\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fecburgos.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#organization\",\"name\":\"FecBurgos\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/cropped-cropped-LogoFEC-150x150-1.png\",\"contentUrl\":\"https:\\\/\\\/fecburgos.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/cropped-cropped-LogoFEC-150x150-1.png\",\"width\":150,\"height\":135,\"caption\":\"FecBurgos\"},\"image\":{\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fecburgos.com\\\/#\\\/schema\\\/person\\\/3fa21643986d38170f5f3c736c5e7b48\",\"name\":\"federaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g\",\"caption\":\"federaci\u00f3n\"},\"url\":\"https:\\\/\\\/fecburgos.com\\\/index.php\\\/archivos\\\/author\\\/burcomer\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fecburgos.com\/index.php\/archivos\/22317","og_locale":"es_ES","og_type":"article","og_title":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos","og_description":"La Federaci\u00f3n de Empresarios de Comercio de Burgos llev\u00f3 a cabo la campa\u00f1a \u201cLa UBU est\u00e1 de MODA\u201d, una iniciativa que ha destacado por su extraordinario alcance en redes sociales y por su capacidad para acercar el comercio local de moda a un p\u00fablico m\u00e1s joven, un segmento que habitualmente se decanta por grandes superficies...","og_url":"https:\/\/fecburgos.com\/index.php\/archivos\/22317","og_site_name":"FecBurgos","article_published_time":"2025-12-11T16:02:27+00:00","article_modified_time":"2025-12-11T16:09:52+00:00","og_image":[{"width":1080,"height":1440,"url":"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg","type":"image\/jpeg"}],"author":"federaci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"federaci\u00f3n","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#article","isPartOf":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317"},"author":{"name":"federaci\u00f3n","@id":"https:\/\/fecburgos.com\/#\/schema\/person\/3fa21643986d38170f5f3c736c5e7b48"},"headline":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes","datePublished":"2025-12-11T16:02:27+00:00","dateModified":"2025-12-11T16:09:52+00:00","mainEntityOfPage":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317"},"wordCount":860,"publisher":{"@id":"https:\/\/fecburgos.com\/#organization"},"image":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#primaryimage"},"thumbnailUrl":"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg","articleSection":["Noticia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317","url":"https:\/\/fecburgos.com\/index.php\/archivos\/22317","name":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes - FecBurgos","isPartOf":{"@id":"https:\/\/fecburgos.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#primaryimage"},"image":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#primaryimage"},"thumbnailUrl":"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg","datePublished":"2025-12-11T16:02:27+00:00","dateModified":"2025-12-11T16:09:52+00:00","breadcrumb":{"@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fecburgos.com\/index.php\/archivos\/22317"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#primaryimage","url":"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg","contentUrl":"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/12\/laubupremio2.jpg","width":1080,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/fecburgos.com\/index.php\/archivos\/22317#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fecburgos.com\/"},{"@type":"ListItem","position":2,"name":"\u201cLa UBU est\u00e1 de MODA\u201d: una campa\u00f1a que conecta al comercio local con el p\u00fablico joven y arrasa en redes"}]},{"@type":"WebSite","@id":"https:\/\/fecburgos.com\/#website","url":"https:\/\/fecburgos.com\/","name":"FecBurgos","description":"Federaci\u00f3n de Empresarios de Comercio de Burgos","publisher":{"@id":"https:\/\/fecburgos.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fecburgos.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fecburgos.com\/#organization","name":"FecBurgos","url":"https:\/\/fecburgos.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fecburgos.com\/#\/schema\/logo\/image\/","url":"https:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/cropped-cropped-LogoFEC-150x150-1.png","contentUrl":"https:\/\/fecburgos.com\/wp-content\/uploads\/2020\/05\/cropped-cropped-LogoFEC-150x150-1.png","width":150,"height":135,"caption":"FecBurgos"},"image":{"@id":"https:\/\/fecburgos.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fecburgos.com\/#\/schema\/person\/3fa21643986d38170f5f3c736c5e7b48","name":"federaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f9fdc80c83e033e67583e6b78bdc860dd1d172179d0a663f1dc6fb814494876?s=96&d=mm&r=g","caption":"federaci\u00f3n"},"url":"https:\/\/fecburgos.com\/index.php\/archivos\/author\/burcomer"}]}},"_links":{"self":[{"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/posts\/22317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/comments?post=22317"}],"version-history":[{"count":16,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/posts\/22317\/revisions"}],"predecessor-version":[{"id":22336,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/posts\/22317\/revisions\/22336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/media\/22321"}],"wp:attachment":[{"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/media?parent=22317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/categories?post=22317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fecburgos.com\/index.php\/wp-json\/wp\/v2\/tags?post=22317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}