{"id":21820,"date":"2025-11-28T12:44:40","date_gmt":"2025-11-28T12:44:40","guid":{"rendered":"https:\/\/fecburgos.com\/?p=21820"},"modified":"2025-12-04T17:03:47","modified_gmt":"2025-12-04T17:03:47","slug":"xi-foro-comercio","status":"publish","type":"post","link":"https:\/\/fecburgos.com\/index.php\/archivos\/21820","title":{"rendered":"XI Foro Comercio: Silver-\u20ac-Commerce. Adaptarse para conectar con una nueva demograf\u00eda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21820\" class=\"elementor elementor-21820\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf9d7b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bf9d7b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d4d6219\" data-id=\"6d4d6219\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7994d633 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7994d633\" 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https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq2i5kpjubspygh64udlcd66r20d74lpfsf4.png 75w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq16shz3x1lfow9p8sk3655etbif0wogbisg.png 72w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/elementor\/thumbs\/feclogoaltaresolucion-pavdqahq0b7rjds4kaoqxwpixlp9nx13d8vmjan876.png 70w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67bd5e31\" data-id=\"67bd5e31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b1c6ad elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"39b1c6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"fas fa-align-justify\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" type=\"button\" aria-label=\"hamburger-icon\">\n                <i aria-hidden=\"true\" class=\"ekit-menu-icon fas fa-align-justify\"><\/i>            <\/button>\n            <div role=\"navigation\" id=\"ekit-megamenu-principal\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-no ekit-nav-dropdown-hover\"><ul id=\"menu-principal\" class=\"elementskit-navbar-nav elementskit-menu-po-center submenu-click-on-icon\"><li id=\"menu-item-14247\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14247 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/conocenos\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Con\u00f3cenos<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14272\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14272 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/organigrama\" class=\" dropdown-item\">Organigrama<\/a>\t<\/li><li id=\"menu-item-14245\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14245 nav-item elementskit-mobile-builder-content\" 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class=\" dropdown-item\">Asociaciones Territoriales<\/a>\t<\/li><li id=\"menu-item-14239\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14239 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociaciones-zonales\" class=\" dropdown-item\">Asociaciones Zonales<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15914\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15914 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestra-labor\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestra labor<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-15195\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15195 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Ventajas y Servicios<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-15292\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15292 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios\" class=\" dropdown-item\">Asesoramiento<\/a>\t\t<\/li><li id=\"menu-item-15293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15293 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/ventajas-y-servicios#convenios\" class=\" dropdown-item\">Convenios<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14242\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14242 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/bolsa-de-empleo\" class=\" dropdown-item\">Empleo | Traspasos comerciales<\/a>\t<\/li><li id=\"menu-item-14253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14253 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/formacion\" class=\" dropdown-item\">Formaci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14267 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/mobu-ediciones\" class=\" dropdown-item\">Mobu ediciones<\/a>\t<\/li><li id=\"menu-item-20812\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20812 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/muestra-casa\" class=\" dropdown-item\">Muestra Casa<\/a>\t<\/li><li id=\"menu-item-21696\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21696 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/la-ubu-esta-de-moda\" class=\" dropdown-item\">La UBU est\u00e1 de MODA<\/a>\t<\/li><li id=\"menu-item-14278\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14278 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/premios-comercio-excelente\" class=\" dropdown-item\">Premios Comercio Excelente<\/a>\t<\/li><li id=\"menu-item-14254\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14254 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Foro Comercio<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-23053\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23053 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" class=\" dropdown-item\">XI Foro Comercio<\/a>\t\t<\/li><li id=\"menu-item-21847\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-21847 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Ediciones anteriores<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-14293 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\" dropdown-item\">Nuevas tecnolog\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14255\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14255 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a 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href=\"https:\/\/fecburgos.com\/index.php\/participaciones-y-colaboraciones\" class=\" dropdown-item\">Participaci\u00f3n y Colaboraci\u00f3n<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-15137\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-15137 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/informacion\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Informaci\u00f3n<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/convenios-colectivos\" class=\" dropdown-item\">Convenios Colectivos<\/a>\t<\/li><li id=\"menu-item-15139\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-15139 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/normativa\" class=\" dropdown-item\">Normativa<\/a>\t<\/li><li id=\"menu-item-14261\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-de-la-persona\" class=\" dropdown-item\">Gu\u00eda Equipamiento de la Persona<\/a>\t\t<\/li><li id=\"menu-item-14258\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14258 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-equipamiento-del-hogar\" class=\" dropdown-item\">Gu\u00eda Equipamiento del Hogar<\/a>\t\t<\/li><li id=\"menu-item-14260\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14260 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-servicios-profesionales\" class=\" dropdown-item\">Gu\u00eda Servicios Profesionales<\/a>\t\t<\/li><li id=\"menu-item-14259\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14259 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15152 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/GuiadeReformadeLocalesComerciales.pdf\" class=\" dropdown-item\">Gu\u00eda reforma de locales comerciales<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14252\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14252 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/diez-razones-para-asociarse\" class=\" dropdown-item\">Diez Razones para Asociarte<\/a>\t<\/li><li id=\"menu-item-15530\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15530 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2026\/02\/calendariolaboral2026.jpg\" class=\" dropdown-item\">Calendario laboral<\/a>\t<\/li><li id=\"menu-item-15531\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15531 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/CatalogoIntervencionesPrioritarias.pdf\" class=\" dropdown-item\">Cat\u00e1logo espacio urbano<\/a><\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14241\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14241 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/blog\" class=\"ekit-menu-nav-link\">Blog<\/a><\/li>\n<li id=\"menu-item-14904\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14904 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociate\" class=\"ekit-menu-nav-link\">As\u00f3ciate<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ffb201a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ffb201a\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38bf5e97\" data-id=\"38bf5e97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6074c71f elementor-widget elementor-widget-text-editor\" data-id=\"6074c71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias de la FEC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24af8f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24af8f52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-320880ec\" data-id=\"320880ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362c857c elementor-widget elementor-widget-heading\" data-id=\"362c857c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">XI Foro Comercio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f6e8a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f6e8a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddc7d9e\" data-id=\"ddc7d9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d446b63 elementor-widget elementor-widget-image\" data-id=\"3d446b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-768x1024.png\" class=\"attachment-large size-large wp-image-21839\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-768x1024.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-225x300.png 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50f9fe4d\" data-id=\"50f9fe4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c3afc5 elementor-widget elementor-widget-text-editor\" data-id=\"31c3afc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El pasado 21 de noviembre, la <strong>Federaci\u00f3n de Empresarios de Comercio de Burgos<\/strong> celebr\u00f3 la XI edici\u00f3n del <strong>Foro Comercio: <em>Silver-\u20ac-Commerce. Adaptarse para conectar con una nueva demograf\u00eda<\/em><\/strong>. Este encuentro, desarrollado a puerta cerrada, reuni\u00f3 a especialistas de diferentes campos con el fin de analizar el impacto que la nueva realidad demogr\u00e1fica est\u00e1 generando en el tejido empresarial burgal\u00e9s.<\/p><p>Entre ellos participaron: <strong>Santiago Agust\u00edn Bello Paredes<\/strong>, Catedr\u00e1tico de Derecho Administrativo de la Universidad de Burgos y experto en reto demogr\u00e1fico; \u00a0<strong>Alberto Bokos<\/strong>, consultor especializado en Silver Economy y cofundador de Plataforma50 \u2013 Hacking Longevity; <strong>Francisco del Olmo, <\/strong>CEO de Difadi.com y presidente de la Asociaci\u00f3n de Comercio Electr\u00f3nico de Burgos, empresa especializada en soluciones digitales integrales y e\u2011commerce inclusive; <strong>Juan Carlos Villagra<\/strong>, representante de SECOT Asociaci\u00f3n de voluntarios s\u00e9nior que ofrece asesoramiento y formaci\u00f3n Empresarial; <strong>Laura Sebasti\u00e1n Vega<\/strong>, directora de Fundaci\u00f3n C\u00edrculo; <strong>Consuelo Fontecha D\u00edez<\/strong>, presidente FEC Burgos y <strong>E<\/strong><strong>nrique Sancho Gonz\u00e1lez<\/strong>, miembro del Comit\u00e9 Ejecutivo de FEC Burgos.<\/p><p>Espa\u00f1a atraviesa un proceso acelerado de <strong>nueva longevidad<\/strong>, un fen\u00f3meno reciente que redefine la estructura social y econ\u00f3mica del pa\u00eds. En 2023, la edad media vivida alcanz\u00f3 los <strong>82,65 a\u00f1os<\/strong>, y las proyecciones de la OMS sit\u00faan la esperanza de vida de quienes nacen hoy en torno a los <strong>105 a\u00f1os<\/strong>. Este cambio transforma profundamente la oferta de empleo, las estrategias de talento, el comportamiento del consumidor, la demanda de productos y servicios, las expectativas de salud y bienestar y los modelos de jubilaci\u00f3n e ingresos.<\/p><p>En este contexto, la <strong>Silver Economy<\/strong> se consolida como una oportunidad estrat\u00e9gica. El segmento de poblaci\u00f3n mayor de 50 a\u00f1os, concentra la mayor parte del poder adquisitivo del pa\u00eds, demanda accesibilidad, claridad, confianza y acompa\u00f1amiento, aspectos a\u00fan insuficientemente atendidos en los canales comerciales tradicionales y digitales. En el caso de Burgos, los datos muestran con claridad esta tendencia: en la capital, la poblaci\u00f3n mayor de 50 a\u00f1os <strong>supone aproximadamente el 48,5 %<\/strong>, mientras que en el conjunto de la provincia se sit\u00faa en el <strong>44,0 %<\/strong>. Este peso demogr\u00e1fico continuar\u00e1 aumentando en los pr\u00f3ximos a\u00f1os, en l\u00ednea con las proyecciones internacionales incluidas en la jornada, que indican que la poblaci\u00f3n mundial mayor de 50 a\u00f1os superar\u00e1 los <strong>2.500 millones<\/strong> en las pr\u00f3ximas d\u00e9cadas, camino de alcanzar m\u00e1s de <strong>4.500 millones<\/strong> a finales de siglo. Estas tendencias reflejan que Europa \u2014una de las regiones m\u00e1s envejecidas del mundo\u2014 concentra ya cientos de millones de ciudadanos s\u00e9nior, situando a este colectivo como uno de los segmentos socioecon\u00f3micos m\u00e1s influyentes del presente y del futuro inmediato.<\/p><p>El foro destac\u00f3 que la transici\u00f3n hacia modelos inclusivos requiere cuatro pilares: <strong>empat\u00eda<\/strong> para cocrear soluciones con personas mayores, <strong>innovaci\u00f3n<\/strong> para desarrollar productos y servicios que apoyen vidas m\u00e1s largas, <strong>acompa\u00f1amiento a las organizaciones<\/strong> en sus procesos de adaptaci\u00f3n y <strong>data<\/strong> para medir el impacto y orientar decisiones. Se subray\u00f3 tambi\u00e9n el papel del <strong>brand equity<\/strong> como indicador clave en la relaci\u00f3n entre marca y consumidores s\u00e9nior.<\/p><p>El an\u00e1lisis del tejido empresarial de Burgos evidenci\u00f3 un escenario complejo: una edad media de gesti\u00f3n superior a los 50 a\u00f1os, negocios con trayectorias de m\u00e1s de dos d\u00e9cadas, fuerte feminizaci\u00f3n del sector, estructuras reducidas y un desaf\u00edo cr\u00edtico en materia de relevo generacional. A ello se a\u00f1ade una <strong>crisis de conciliaci\u00f3n<\/strong> que afecta a m\u00e1s de la mitad de los negocios, especialmente en comercio, hosteler\u00eda y servicios. Los horarios exigentes, las cargas familiares y la falta de tiempo para el autocuidado configuran una situaci\u00f3n que compromete la continuidad de muchas actividades.<\/p><p>A pesar de este escenario, el foro identific\u00f3 importantes <strong>oportunidades de crecimiento<\/strong>. La poblaci\u00f3n s\u00e9nior mantiene una clara preferencia por el comercio de proximidad, demanda nuevos servicios y productos especializados, muestra altos niveles de fidelidad y aporta estabilidad econ\u00f3mica.<\/p><p>La conclusi\u00f3n es clara: la longevidad no constituye una amenaza, sino <strong>la mayor oportunidad de diferenciaci\u00f3n estrat\u00e9gica para el comercio local<\/strong>.<\/p><p>No obstante, se identific\u00f3 una importante brecha entre percepci\u00f3n y acci\u00f3n. Aunque la mayor\u00eda de los negocios afirma estar preparada para este cambio, <strong>menos del 20% ha adoptado medidas concretas<\/strong>. Ante este escenario, el Foro propuso una hoja de ruta estructurada en tres fases: <strong>Conocer la realidad<\/strong>, <strong>Pilotar la transformaci\u00f3n<\/strong> y <strong>Escalar el cambio<\/strong><\/p><p>El XI Foro concluy\u00f3 que abordar la nueva longevidad exige una visi\u00f3n estrat\u00e9gica, capacidad de adaptaci\u00f3n y un compromiso colectivo. Para el comercio burgal\u00e9s, este fen\u00f3meno no solo redefine el presente, sino que abre un espacio de crecimiento, diferenciaci\u00f3n y conexi\u00f3n real con la sociedad del futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48843bb7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"48843bb7\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c33d6d2\" data-id=\"4c33d6d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5949887c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5949887c\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4dda7c03\" data-id=\"4dda7c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18db936c elementor-widget elementor-widget-text-editor\" data-id=\"18db936c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e72c04a elementor-widget elementor-widget-html\" data-id=\"4e72c04a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-30e9f13c\" data-id=\"30e9f13c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd2d81a elementor-widget elementor-widget-text-editor\" data-id=\"7dd2d81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e821af elementor-widget elementor-widget-text-editor\" data-id=\"40e821af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7c2b69 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e7c2b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4624f725 elementor-widget elementor-widget-text-editor\" data-id=\"4624f725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6b2663 elementor-widget elementor-widget-text-editor\" data-id=\"3a6b2663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70300bfe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"70300bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ecedf4 elementor-widget elementor-widget-text-editor\" data-id=\"57ecedf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6014d56c e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"6014d56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-5347621\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab 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Adaptarse para conectar con una nueva demograf\u00eda. Este encuentro, desarrollado a puerta cerrada, reuni\u00f3 a especialistas de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-21820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>XI Foro Comercio: Silver-\u20ac-Commerce. 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