{"id":21808,"date":"2025-11-28T12:30:40","date_gmt":"2025-11-28T12:30:40","guid":{"rendered":"https:\/\/fecburgos.com\/?page_id=21808"},"modified":"2026-03-20T21:33:49","modified_gmt":"2026-03-20T21:33:49","slug":"xi-foro-comercio","status":"publish","type":"page","link":"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio","title":{"rendered":"XI Foro Comercio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21808\" class=\"elementor elementor-21808\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d396747 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7d396747\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52f7ce33\" data-id=\"52f7ce33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b73563 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"35b73563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-300x197.png\" class=\"attachment-medium size-medium wp-image-6539\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-300x197.png 300w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/feclogoaltaresolucion-1024x672.png 1024w, 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elementor-element-4d2d36c0\" data-id=\"4d2d36c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59abbe31 elementor-widget elementor-widget-image\" data-id=\"59abbe31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fecburgos.com\/index.php\/asociate\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"533\" height=\"409\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq.png\" class=\"attachment-large size-large wp-image-18146\" alt=\"Federaci\u00f3n de Empresarios del Comercio\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq.png 533w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/06\/asociartepq-300x230.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55792e7b\" data-id=\"55792e7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c77479 elementor-widget__width-initial elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"57c77479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" data-hamburger-icon=\"fas fa-align-justify\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" 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menu-item-object-page menu-item-has-children menu-item-15914 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/nuestra-labor\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">Nuestra labor<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-14253\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14253 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/formacion\" class=\" dropdown-item\">Formaci\u00f3n<\/a>\t<\/li><li id=\"menu-item-14267\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14267 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a 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dropdown-item\">Premios Comercio Excelente<\/a>\t<\/li><li id=\"menu-item-14254\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14254 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Foro Comercio<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-23053\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23053 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" class=\" dropdown-item\">XI Foro Comercio<\/a>\t\t<\/li><li id=\"menu-item-21847\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-21847 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/foro-comercio\" class=\" dropdown-item\">Ediciones anteriores<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14293\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-14293 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\" dropdown-item\">Nuevas tecnolog\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14255\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14255 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a 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menu-item-has-children menu-item-14261 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guias\" class=\" dropdown-item\">Gu\u00edas<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t\t<li id=\"menu-item-14256\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14256 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-alimentacion\" class=\" dropdown-item\">Gu\u00eda alimentaci\u00f3n<\/a>\t\t<\/li><li id=\"menu-item-14257\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14257 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a 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data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/guia-rrhh\" class=\" dropdown-item\">Gu\u00eda RRHH<\/a>\t\t<\/li><li id=\"menu-item-15152\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15152 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/05\/GuiadeReformadeLocalesComerciales.pdf\" class=\" dropdown-item\">Gu\u00eda reforma de locales comerciales<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14252\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14252 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/diez-razones-para-asociarse\" class=\" dropdown-item\">Diez Razones para Asociarte<\/a>\t<\/li><li id=\"menu-item-15530\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15530 nav-item elementskit-mobile-builder-content\" 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data-vertical-menu=\"750px\"><a href=\"https:\/\/fecburgos.com\/index.php\/asociate\" class=\"ekit-menu-nav-link\">As\u00f3ciate<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52a7bdb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52a7bdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\",\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62c08e5\" data-id=\"62c08e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0229106 elementor-widget elementor-widget-text-editor\" data-id=\"0229106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IX Foro Comercio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-008a164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"008a164\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7dc031\" data-id=\"a7dc031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64a8358 elementor-widget elementor-widget-text-editor\" data-id=\"64a8358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>XI Foro Comercio<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6f113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6f113\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed1fbee\" data-id=\"ed1fbee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f00965 elementor-widget elementor-widget-text-editor\" data-id=\"8f00965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00ab<strong>Silver-\u20ac-Commerce. Adaptarse para conectar con una nueva demograf\u00eda<\/strong>\u00ab<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08cc839 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08cc839\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5e1630\" data-id=\"c5e1630\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f7106 elementor-widget elementor-widget-text-editor\" data-id=\"f9f7106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Federaci\u00f3n de Empresarios de Comercio de Burgos celebr\u00f3 el pasado 21 de noviembre, la XI edici\u00f3n de Foro Comercio. Este encuentro, desarrollado a puerta cerrada, reuni\u00f3 a especialistas de diferentes campos con el fin de analizar el impacto que la nueva realidad demogr\u00e1fica est\u00e1 generando en el tejido empresarial burgal\u00e9s.\u00a0<\/p><p><span style=\"color: #035397;\"><strong>Temas que se abordaron:<\/strong><\/span><\/p><ul><li>Nueva longevidad<\/li><li>Silver Economy<\/li><li>Modelos inclusivos<\/li><li>Oportunidades de crecimiento<\/li><\/ul><h3>Factores demogr\u00e1ficos y econ\u00f3micos<\/h3><p>Espa\u00f1a atraviesa un proceso acelerado de <strong>nueva longevidad<\/strong>, un fen\u00f3meno reciente que redefine la estructura social y econ\u00f3mica del pa\u00eds. En 2023, la edad media vivida alcanz\u00f3 los <strong>82,65 a\u00f1os<\/strong>, y las proyecciones de la OMS sit\u00faan la esperanza de vida de quienes nacen hoy en torno a los <strong>105 a\u00f1os<\/strong>. Este cambio transforma profundamente la oferta de empleo, las estrategias de talento, el comportamiento del consumidor, la demanda de productos y servicios, las expectativas de salud y bienestar y los modelos de jubilaci\u00f3n e ingresos.<\/p><h3>\u00bfQu\u00e9 es la Silver Economy?<\/h3><p>En este contexto, la <strong>Silver Economy<\/strong> se consolida como una oportunidad estrat\u00e9gica. El segmento de poblaci\u00f3n mayor de 50 a\u00f1os, concentra la mayor parte del poder adquisitivo del pa\u00eds, demanda accesibilidad, claridad, confianza y acompa\u00f1amiento, aspectos a\u00fan insuficientemente atendidos en los canales comerciales tradicionales y digitales. En el caso de Burgos, los datos muestran con claridad esta tendencia: en la capital, la poblaci\u00f3n mayor de 50 a\u00f1os <strong>supone aproximadamente el 48,5 %<\/strong>, mientras que en el conjunto de la provincia se sit\u00faa en el <strong>44,0 %<\/strong>. Este peso demogr\u00e1fico continuar\u00e1 aumentando en los pr\u00f3ximos a\u00f1os, en l\u00ednea con las proyecciones internacionales incluidas en la jornada, que indican que la poblaci\u00f3n mundial mayor de 50 a\u00f1os superar\u00e1 los <strong>2.500 millones<\/strong> en las pr\u00f3ximas d\u00e9cadas, camino de alcanzar m\u00e1s de <strong>4.500 millones<\/strong> a finales de siglo. Estas tendencias reflejan que Europa \u2014una de las regiones m\u00e1s envejecidas del mundo\u2014 concentra ya cientos de millones de ciudadanos s\u00e9nior, situando a este colectivo como uno de los segmentos socioecon\u00f3micos m\u00e1s influyentes del presente y del futuro inmediato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba80998\" data-id=\"ba80998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a9e721 elementor-widget elementor-widget-image\" data-id=\"8a9e721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-768x1024.png\" class=\"attachment-large size-large wp-image-21839\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-768x1024.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO-225x300.png 225w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/11\/FOROCOMERCIO.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00dceb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00dceb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0bfd4\" data-id=\"ea0bfd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a11e8f elementor-widget elementor-widget-text-editor\" data-id=\"9a11e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Pilares de un modelo inclusivo<\/h3><p>El foro destac\u00f3 que la transici\u00f3n hacia modelos inclusivos requiere cuatro pilares:<\/p><ul><li><strong>empat\u00eda<\/strong> para cocrear soluciones con personas mayores.<\/li><li><strong>innovaci\u00f3n<\/strong> para desarrollar productos y servicios que apoyen vidas m\u00e1s largas.<\/li><li><strong>acompa\u00f1amiento a las organizaciones<\/strong> en sus procesos de adaptaci\u00f3n.<\/li><li><strong>data<\/strong> para medir el impacto y orientar decisiones.<\/li><\/ul><p>Se subray\u00f3 tambi\u00e9n el papel del <strong>brand equity<\/strong> como indicador clave en la relaci\u00f3n entre marca y consumidores s\u00e9nior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88504c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88504c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2357240\" data-id=\"2357240\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c017c14 elementor-widget elementor-widget-text-editor\" data-id=\"c017c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Oportunidades de negocio<\/h3><p>El an\u00e1lisis del tejido empresarial de Burgos evidenci\u00f3 un escenario complejo: una edad media de gesti\u00f3n superior a los 50 a\u00f1os, negocios con trayectorias de m\u00e1s de dos d\u00e9cadas, fuerte feminizaci\u00f3n del sector, estructuras reducidas y un desaf\u00edo cr\u00edtico en materia de relevo generacional. A ello se a\u00f1ade una <strong>crisis de conciliaci\u00f3n<\/strong> que afecta a m\u00e1s de la mitad de los negocios, especialmente en comercio, hosteler\u00eda y servicios. Los horarios exigentes, las cargas familiares y la falta de tiempo para el autocuidado configuran una situaci\u00f3n que compromete la continuidad de muchas actividades.<\/p><p>A pesar de este escenario, el foro identific\u00f3 importantes <strong>oportunidades de crecimiento<\/strong>. La poblaci\u00f3n s\u00e9nior mantiene una clara preferencia por el comercio de proximidad, demanda nuevos servicios y productos especializados, muestra altos niveles de fidelidad y aporta estabilidad econ\u00f3mica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f07d597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f07d597\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-262e1aa\" data-id=\"262e1aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f9d165 elementor-widget elementor-widget-text-editor\" data-id=\"3f9d165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Conclusiones<\/h3><p>Tras la exposici\u00f3n de las distintas valoraciones por parte de los asistentes sobre las actuaciones de promoci\u00f3n del comercio local, y la necesidad de trabajar en una estrategia a medio largo plazo la conclusi\u00f3n es clara: la longevidad no constituye una amenaza, sino <strong>la mayor oportunidad de diferenciaci\u00f3n estrat\u00e9gica para el comercio local<\/strong>.<\/p><p>No obstante, se identific\u00f3 una importante brecha entre percepci\u00f3n y acci\u00f3n. Aunque la mayor\u00eda de los negocios afirma estar preparada para este cambio, <strong>menos del 20% ha adoptado medidas concretas<\/strong>. Ante este escenario, el Foro propuso una hoja de ruta estructurada en tres fases: <strong>Conocer la realidad<\/strong>, <strong>Pilotar la transformaci\u00f3n<\/strong> y <strong>Escalar el cambio<\/strong><\/p><p>El XI Foro concluy\u00f3 que abordar la nueva longevidad exige una visi\u00f3n estrat\u00e9gica, capacidad de adaptaci\u00f3n y un compromiso colectivo. Para el comercio burgal\u00e9s, este fen\u00f3meno no solo redefine el presente, sino que abre un espacio de crecimiento, diferenciaci\u00f3n y conexi\u00f3n real con la sociedad del futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-361bea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361bea1\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db135d9\" data-id=\"db135d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12d07b1 elementor-widget elementor-widget-text-editor\" data-id=\"12d07b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Participantes:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-390ea3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"390ea3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187723b\" data-id=\"187723b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0dece elementor-widget elementor-widget-text-editor\" data-id=\"5c0dece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #035397;\"><strong>Santiago Agust\u00edn Bello Paredes: <\/strong><\/span>Catedr\u00e1tico de Derecho Administrativo de la Universidad de Burgos y experto en reto demogr\u00e1fico.<\/p><p><span style=\"color: #035397;\"><strong>Alberto Bokos:<\/strong> <\/span>\u00a0Consultor especializado en Silver Economy y cofundador de Plataforma50 \u2013 Hacking Longevity.<\/p><p><span style=\"color: #035397;\"><strong>Francisco del Olmo:<\/strong> <\/span>CEO de Difadi.com y presidente de la Asociaci\u00f3n de Comercio Electr\u00f3nico de Burgos, empresa especializada en soluciones digitales integrales y e\u2011commerce inclusive.<\/p><p><span style=\"color: #035397;\"><strong>Juan Carlos Villagra:<\/strong><\/span> Representante de SECOT Asociaci\u00f3n de voluntarios s\u00e9nior que ofrece asesoramiento y formaci\u00f3n Empresarial.<\/p><p><strong><span style=\"color: #035397;\">Laura Sebasti\u00e1n Vega:<\/span><\/strong> Directora de Fundaci\u00f3n C\u00edrculo.<\/p><p><strong><span style=\"color: #035397;\">Consuelo Fontecha:<\/span><\/strong>\u00a0Presidente de la Federaci\u00f3n de Comercio de Burgos FEC Burgos.<\/p><p><strong><span style=\"color: #035397;\">Enrique Sancho Gonz\u00e1lez: <\/span><\/strong>Miembro del Comit\u00e9 Ejecutivo de FEC Burgos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21917ad0 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"21917ad0\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\",\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221e6a97\" data-id=\"221e6a97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f1c7123 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f1c7123\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2fde5cf3\" data-id=\"2fde5cf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50dea26b elementor-widget elementor-widget-text-editor\" data-id=\"50dea26b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Encu\u00e9ntranos en Burgos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f45767 elementor-widget elementor-widget-html\" data-id=\"31f45767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" height=\"350\" src=\"https:\/\/maps.google.com\/maps?q=federaci%C3%B3n%20de%20comercio%20burgos&amp;t=m&amp;z=15&amp;output=embed&amp;iwloc=near\" aria-label=\"federaci\u00f3n de comercio burgos\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1b417b32\" data-id=\"1b417b32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31286a98 elementor-widget elementor-widget-text-editor\" data-id=\"31286a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Direcci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ee172e elementor-widget elementor-widget-text-editor\" data-id=\"54ee172e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Av Castilla y Le\u00f3n 22 2\u00aa Planta<\/p><p>Burgos 09006<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf06cd0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7cf06cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f050b0 elementor-widget elementor-widget-text-editor\" data-id=\"43f050b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contacto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c11c7d9 elementor-widget elementor-widget-text-editor\" data-id=\"7c11c7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel. 947 237 699<\/p><p>Email\u00a0 fec@fecburgos.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7add7c5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7add7c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bedc98 elementor-widget elementor-widget-text-editor\" data-id=\"50bedc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00edguenos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289bbac6 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"289bbac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-5347621\" href=\"https:\/\/www.facebook.com\/federacioncomercioburgos\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-d0b82d1\" href=\"https:\/\/www.twitter.com\/FecBurgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-f828413\" href=\"https:\/\/www.instagram.com\/fecburgos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-92e68b7\" href=\"https:\/\/www.youtube.com\/channel\/UCG8Hz46O5uJDBQqgCJg8ChQ\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-619e283f\" data-id=\"619e283f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b3e426 elementor-widget elementor-widget-text-editor\" data-id=\"29b3e426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00daltimas Noticias<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404ac24e elementor-widget elementor-widget-html\" data-id=\"404ac24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe title=\"Facebook\" src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2Ffederacioncomercioburgos%2F&amp;tabs=timeline&amp;width=340&amp;height=500&amp;small_header=true&amp;adapt_container_width=true&amp;hide_cover=false&amp;show_facepile=true&amp;appId\" width=\"340\" height=\"285\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f509d94 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f509d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2700bfed elementor-widget elementor-widget-text-editor\" data-id=\"2700bfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comparte en tus redes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6229bfd0 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"6229bfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-6bcdb98\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-a352e85\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-3d22f68\" href=\"https:\/\/x.com\/i\/flow\/login?redirect_after_login=%2Fhome\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-987bc91\" href=\"https:\/\/es.linkedin.com\/?mcid=6968657504633266178&amp;src=go-pa&amp;trk=sem-ga_campid.18146679037_asid.140850334975_crid.694860685343_kw.linkedin_d.c_tid.kwd-148086543_n.g_mt.e_geo.1005450&amp;cid=&amp;gad_source=1&amp;gad_campaignid=18146679037&amp;gbraid=0AAAAAojDCNSFlSq6Xmb2QAOSgG3k45y8N&amp;gclid=EAIaIQobChMIm72P54itjgMVzadoCR1r_yAfEAAYASAAEgK-VfD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-5efe89b\" href=\"https:\/\/accounts.google.com\/v3\/signin\/identifier?continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Des%26next%3Dhttps%253A%252F%252Fwww.youtube.com%252F&amp;ec=65620&amp;hl=es&amp;ifkv=AdBytiON6D5IVIU1skWg3C2lmhg6cBzXR9PnYtGsN_JB2cZT58WcYBZBoBJqKRuIXTklpOEI1y1UbQ&amp;passive=true&amp;service=youtube&amp;uilel=3&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin&amp;dsh=S874072251%3A1751971099594398\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b491da9 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5b491da9\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"stretch_section\":\"section-stretched\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-228e20aa\" data-id=\"228e20aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524a5524 elementor-widget elementor-widget-text-editor\" data-id=\"524a5524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a 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IECOM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7b3698f0\" data-id=\"7b3698f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eafc59e elementor-widget elementor-widget-image\" data-id=\"1eafc59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.aytoburgos.es\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo-1024x473.jpg\" class=\"attachment-large size-large wp-image-8119\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo-1024x473.jpg 1024w, https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo-300x138.jpg 300w, https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo-768x355.jpg 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo-1536x709.jpg 1536w, https:\/\/fecburgos.com\/wp-content\/uploads\/2022\/06\/ayto-bu-logoinstitucional-b_nuevo.jpg 1850w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-436aadad\" data-id=\"436aadad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6515612d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6515612d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.jcyl.es\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"291\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/JCyL22.png\" class=\"attachment-large size-large wp-image-6426\" alt=\"\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/JCyL22.png 1017w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/JCyL22-300x86.png 300w, https:\/\/fecburgos.com\/wp-content\/uploads\/2021\/07\/JCyL22-768x220.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2b7c1372\" data-id=\"2b7c1372\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1092ecfa elementor-widget elementor-widget-image\" data-id=\"1092ecfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"42\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/w3c-1.png\" class=\"attachment-large size-large wp-image-19578\" alt=\"Federaci\u00f3n de Empresarios del Comercio\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528b1f8b elementor-widget elementor-widget-heading\" data-id=\"528b1f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La p\u00e1gina dispone de c\u00f3digo accesible seg\u00fan las normas dictadas por la W3C<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f618f0 elementor-widget elementor-widget-image\" data-id=\"22f618f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"72\" src=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-768x72.png\" class=\"attachment-medium_large size-medium_large wp-image-19576\" alt=\"Federaci\u00f3n de Empresarios del Comercio\" srcset=\"https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-768x72.png 768w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-300x28.png 300w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-1024x95.png 1024w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-1536x143.png 1536w, https:\/\/fecburgos.com\/wp-content\/uploads\/2025\/08\/CONBANDERA_KITDIGITAL-2048x191.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con\u00f3cenos Organigrama Colaboradores \u00d3rganos institucionales Responsabilidad social Nuestras asociaciones Asociaciones Sectoriales Asociaciones Territoriales Asociaciones Zonales Nuestra labor Ventajas y Servicios Asesoramiento Convenios Empleo | Traspasos comerciales Formaci\u00f3n Mobu ediciones Muestra Casa La UBU est\u00e1 de MODA Premios Comercio Excelente Foro Comercio XI Foro Comercio Ediciones anteriores Nuevas tecnolog\u00edas Giscom Movilidad Comercial Campa\u00f1a de Promoci\u00f3n Participaci\u00f3n &#8230; <a title=\"XI Foro Comercio\" class=\"read-more\" href=\"https:\/\/fecburgos.com\/index.php\/xi-foro-comercio\" aria-label=\"Leer m\u00e1s sobre XI Foro Comercio\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21808","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>XI Foro Comercio - FecBurgos<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link 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